SN Digital Ideas Portal
instead of requiring the customer to check to opt in to receive text messages for delivery, have it prechecked and allow customers to uncheck. We have received approval from legal that this is allowed. This is only for transactional post purchase communications for order and delivery communications.
| Requested Go-Live Date | Sep 29, 2023 |
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Opportunity / Problem
Improve customer opt in rate for transactional communications. Customers engage with text messages at a higher rate than emails. If they are aware of their delivery date/timeframe less likelihood of the customer missing their delivery requiring us to return for delivery or service visit reducing cost. |
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Performance Goals & Measurements
Our goal is to increase overall text opt in 95% = $180K savings in Q4 2023qu |
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| Strategic Imperatives | Key Enablers Foundational |
| Quarterly Focus | Q4 - Online Self-Service |
| Business Impact | Med Impact = >$100K |
| Estimated Dev Effort | Low |
