SN Digital Ideas Portal
This will enable customer choice in delivery experience but also potentially drive demand in web order or drive a higher conversion rate.
| Requested Go-Live Date | Oct 1, 2023 |
| If date provided, please include any activations/initiatives/milestones associated with launch | Nationwide doorstep delivery timing is pending. Would like a geographical test scoping to test with current footprint in stores. |
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Opportunity / Problem
Doorstep Delivery offers choice to our customers to have a lower priced delivery experience. This offering is only for mattress only and mattress + integrated base orders. Today we have it offered in non web channels in 30+ HD markets at $149. We'd like to test it online in those same markets (based on delivery address zip code) to see if we drive demand for online customers. |
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Performance Goals & Measurements
Test online bed conversion Doorstep Delivery dahsboard is in WIP now, and this could be incorporated into that dashboard for web orders. |
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| Strategic Imperatives | Frictionless Customer Journey |
| Quarterly Focus | Q1 - Drive Demand |
| Business Impact | High Impact = >$1M |
| Estimated Dev Effort | Medium |
