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SN Digital Ideas Portal
Created by Nicole Tiritilli
Created on Jun 28, 2023

Updates to Store Locator Page

Store Locator Enhancements:

https://www.sleepnumber.com/stores

  1. Shrink the hero image size. It is hard coded, so it would take a developer to make it smaller. If we need a smaller image cut from Creative I could get that.

  2. Eliminate all this white space on mobile

Requested Go-Live Date Jul 25, 2023
If date provided, please include any activations/initiatives/milestones associated with launch We redirected the Store Experience page to the Store Locator page and would like to optimize look/feel of Store Locator page
Opportunity / Problem

We noticed that the Store Experience page wasn't getting any traffic and no channels were driving to it anymore. We decided to redirect Store Experience to Store Locator. I'm working with Creative to create a carousel that features some information that was on Store Experience to live on Store Locator. I noticed some other enhancements to this page that we could make in the mean time.

Performance Goals & Measurements

The goal of this is to enhance user experience through some simple updates.

Strategic Imperatives Frictionless Customer Journey
Quarterly Focus Q3 - Digital to Store
Business Impact Low Impact = <$100K
Estimated Dev Effort Low
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