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SN Digital Ideas Portal
Created by Guest
Created on May 31, 2023

Ability to test different payments per month in the shopping path

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Opportunity / Problem

Looking to be able to test financing messaging through to dynamic monthly payments through the shopping path. Ex. 48mo APR messaging and monthly payments vs 0% 24mo messaging and monthly payment. Currently we can A/B test marketing messaging but it becomes a disconnect once you get to SBLP, PDP, Cart since we can't switch the "show in shopping path" for 50% of the traffic.

Performance Goals & Measurements

Financing Key Action

Strategic Imperatives Frictionless Customer Journey
Quarterly Focus Q2 - Mid Funnel
Business Impact High Impact = >$1M
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