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Opportunity / Problem
Looking to be able to test financing messaging through to dynamic monthly payments through the shopping path. Ex. 48mo APR messaging and monthly payments vs 0% 24mo messaging and monthly payment. Currently we can A/B test marketing messaging but it becomes a disconnect once you get to SBLP, PDP, Cart since we can't switch the "show in shopping path" for 50% of the traffic. |
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Performance Goals & Measurements
Financing Key Action |
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Strategic Imperatives | Frictionless Customer Journey |
Quarterly Focus | Q2 - Mid Funnel |
Business Impact | High Impact = >$1M |