SN Digital Ideas Portal
All WA users would be able to benefit from this as we could easily switch out products within the recommendations and test more frequently. We'd be able to add in products on promotion for the weekend with ease. It would help our attach business tremendously as Bedding has historically been a standalone business on the website, and an attach business in the store. I predict that this would help Bedding to become a stronger attach business on web.
| Requested Go-Live Date | May 24, 2023 |
| If date provided, please include any activations/initiatives/milestones associated with launch | We found that when we have a product on sale in the product references, it attaches at a greater rate. |
|
Opportunity / Problem
The ability to add products in product references dynamically would help us to be more strategic with the products we have here. We found during testing that products attach at a greater rate when we have a product on sale. Currently, this process is extremely manually, as we have to match SKU to SKU. If there was a way within WA to easily choose the products we'd like here, it would allow for us to be more strategic and increase attach and cart size. |
|
|
Performance Goals & Measurements
We will know if it's successful by comparing attach rates from any previous time periods. It would allow for us to do additional testing across all bed lines and be strategic with our product references. |
|
| Strategic Imperatives | Personal Relatable Curated |
| Quarterly Focus | Q2 - Mid Funnel |
| Business Impact | High Impact = >$1M |
| Estimated Dev Effort | Medium |
