The ability to hover over an image on the CLP and have it either zoom into the image, or show a new image (ex: stack image, group shot image). Whatever is best practice on if it should zoom in or feature a different image (we've seen our competitors do both). This would allow our customers to get a better view of what type of fabric our product is, see the pattern up close, or get a better understanding of what the product is. If we showed a different image when you hovered over, this would allow the customer to better see the texture (for example: our throws, they could see how it looked over a chair to get a better understanding of how big it is).
Opportunity / Problem
Ability to show 2 different angles of the product while on the CLP (ex: product on dressed bed, and close up image of product texture). |
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Performance Goals & Measurements
We would measure this by engagement of the feature. It would more so just improve overall digital experience. |
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Strategic Imperatives | Frictionless Customer Journey |
Quarterly Focus | Q2 - Mid Funnel |
Business Impact | Low Impact = <$100K |
Estimated Dev Effort | Low |
Development Required | Yes |
UX Required | Yes |