SN Digital Ideas Portal
Every shopper would have visibility to this - and if they wanted to learn more about something, they could with these content blocks.
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Opportunity / Problem
Ability to add content blocks throughout the category listing page. Most of our competitors are already doing this and makes the experience look elevated. It would allow for us to link to our product shopping guides, promotions, blog posts, GIFs, etc. |
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Performance Goals & Measurements
We will measure it with engagement - if someone viewed a page from one of these content blocks and then felt more educated and made a purchase, that would be the goal. |
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| Strategic Imperatives | Flagship Brand Experience |
| Quarterly Focus | Q2 - Mid Funnel |
| Business Impact | Low Impact = <$100K |
| Estimated Dev Effort | Medium |
| Development Required | Yes |
| UX Required | Yes |
