SN Digital Ideas Portal
This would be beneficial for all potential shoppers who visit the PDP. They can read reviews and know exactly what version of the product that was purchased. This will then help the potential shopper build confidence and hopefully aid them in their purchase path.
|
Opportunity / Problem
Stemmed from customer review on Usabilla, "I think the reviews would be more helpful (and not much more difficult for reviewers to write) if you did more to encourage them to share the specific pillow (e.g. Classic, Curved, or Ultimate) they are reviewing, along with how long they've been using the product.“ We have the opportunity to enhance our reviews so that users who write a review can select what color/size/shape they bought. This will help our potential shoppers to understand what buyers thought about specific products knowing what size/color/shape the reviewer wrote about. |
|
|
Performance Goals & Measurements
This would allow for a more frictionless customer shopping journey. It would make our reviews relevant and helpful. |
|
| Strategic Imperatives | Frictionless Customer Journey |
| Quarterly Focus | Q2 - Mid Funnel |
| Business Impact | Low Impact = <$100K |
| Estimated Dev Effort | Low |
| Development Required | Yes |
| UX Required | Yes |
