SN Digital Ideas Portal
It would be extremely useful to showcase to the customer our 5 sheet lines, and the differences between them all. It would be a chart that we could use on our Sheets Guide, our PDPs, and our Sheets & Pillowcases LP. Long term - perhaps we could make this into a content block and use it on our Pillows and other categories. I would like to showcase all 5 sheets in 1 chart with images of each sheet, and also a link to their PDPs.
| Requested Go-Live Date | Apr 28, 2023 |
| If date provided, please include any activations/initiatives/milestones associated with launch | We are updating our Sheets Guide and would like this chart to go on our sheets guide. |
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Opportunity / Problem
We learned from rounds of UX testing, "Comparing PDPs - Users scrolled or used the secondary navigation but didn’t have enough information to narrow down products. Instead, users moved between each product detail page to get additional details." This proves that our customers need something to showcase to them the difference in our sheets. Providing them with this chart could help them differentiate between our different sheet lines, and find out which one works best for them. |
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Performance Goals & Measurements
This will be tricky to measure, as it's moreso just to elevate the experience. A customer should not feel confused when trying to decide between sheets. |
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| Strategic Imperatives | Frictionless Customer Journey |
| Quarterly Focus | Q2 - Mid Funnel |
| Business Impact | Med Impact = >$100K |
| Estimated Dev Effort | Low |
| Development Required | Yes |
| UX Required | Yes |
Hi! I just received additional information on what this chart could contain from the Bedding team. There are 2 examples of a chart within this document, that feature more in-depth differentiators. Please let me know if you need anything else. -Nicole