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SN Digital Ideas Portal
Created by Nicole Tiritilli
Created on Jan 24, 2023

Bedding | Add benefit language before the average fold on PDPs

It would be useful for customers who want to buy a temperature regulating product. If they land on our True Temp Sheets PDP, they must scroll to learn what "True Temp" means. It we're able to add some copy before they scroll, this confusion can be eliminated and hopefully keep them in the shopping path.

Requested Go-Live Date Jan 24, 2023
Opportunity / Problem

With mobile attributing to over 80% of our total traffic, adding a line or 2 of context about the product before the average fold line would be significant.

Performance Goals & Measurements

This would (hopefully) reduce bounce rate, provide the customer with more information about the product without scrolling, and perhaps increase conversion.

Strategic Imperatives Frictionless Customer Journey
Quarterly Focus Q2 - Mid Funnel
Business Impact Low Impact = <$100K
Estimated Dev Effort Low
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  • Admin
    Rob Gilligan
    Reply
    |
    Feb 1, 2023

    Seems like two separate stories:

    • Confidence builders

    • Benefit language

    Next steps:

    • Jim to connect with Nicole:

      • What categories do we want to test on? (Nicole)

      • What confidence builders do we want to test? (Nicole)

    1 reply