SN Digital Ideas Portal
It would be useful for customers who want to buy a temperature regulating product. If they land on our True Temp Sheets PDP, they must scroll to learn what "True Temp" means. It we're able to add some copy before they scroll, this confusion can be eliminated and hopefully keep them in the shopping path.
| Requested Go-Live Date | Jan 24, 2023 |
|
Opportunity / Problem
With mobile attributing to over 80% of our total traffic, adding a line or 2 of context about the product before the average fold line would be significant. |
|
|
Performance Goals & Measurements
This would (hopefully) reduce bounce rate, provide the customer with more information about the product without scrolling, and perhaps increase conversion. |
|
| Strategic Imperatives | Frictionless Customer Journey |
| Quarterly Focus | Q2 - Mid Funnel |
| Business Impact | Low Impact = <$100K |
| Estimated Dev Effort | Low |
Seems like two separate stories:
Confidence builders
Benefit language
Next steps:
Jim to connect with Nicole:
What categories do we want to test on? (Nicole)
What confidence builders do we want to test? (Nicole)