Bedding | Add Product Features/Differentiators on UPTs

Example: Sheets Category Listing Page

We have the opportunity to showcase the differentiators between our sheets earlier on in the shopping journey. When customers land on the Sheets CLP, there is not much information on what the different is between our sheets. If we add icons/text on the UPT that showcase specific features/benefits for each sheet, it will help the customer along the purchase path.

See example attached here.

The goals of this would be to increase customer confidence throughout the purchase path online. It would allow the customer to have a clearer idea of specific features tied to each product.