SN Digital Ideas Portal
Improving the order confirmation experience not only can improve communication to the customer, but it can also decrease call volume and increase signups.
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Opportunity / Problem
Our current order confirmation page experience can be improved via a page refresh. The order confirmation page should not only provide a standard confirmation/receipt experience, but it should also excite our customers, inform them on what's to come with their order, and attract them to do things like sign up for the inner circle, schedule delivery (already there) Download SleepIQ, sign up for an account (for guest checkouts) And invite them to refer customers to our brand. |
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Performance Goals & Measurements
Increase digital SleepIQ sign ups Decrease CS calls from Digital Customers Increase referrals Increase account registration Decrease cancellation (web has highest cancels) |
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| Strategic Imperatives | Frictionless Customer Journey |
| Business Impact | Low Impact = <$100K |