SN Digital Ideas Portal
Using Setpay gives us the opportunity to attract more customers for ecommerce. The implementation of using copy/paste of a mastercard number and using Shift4 integrations for this gives us the ability to test this in the short term without involvement from IT. In doing this we can gather data to in the future fully implement an API version of this without the need of using Mastercard/copypaste.
| Requested Go-Live Date | Jan 1, 2023 |
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Opportunity / Problem
As a customer shopping on sleepnumber.com, I want to take advantage of buy now pay later options without opening a revolving line of credit. |
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Performance Goals & Measurements
We will be able to test this by splitting traffic that would see the buy now pay later option. With this split, we can measure add to cart key actions, conversion, ARU compared to control. |
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| Strategic Imperatives | Frictionless Customer Journey |
| Business Impact | High Impact = >$1M |