Request UX Research into alternative executions for Promo Messaging. Also, from our last round of testing I would like to revise the previous experimental execution of the promo drawer where it opens from the bottom upon scroll vs auto-open > auto-close on scroll.
If date provided, please include any activations/initiatives/milestones associated with launch | N/A |
Opportunity / Problem
Can we find alternative solutions to provide visibility to our main Promotional Messages without the use of an auto-open promo drawer? |
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Performance Goals & Measurements
Engagement with Promotional Messaging PDP Visits Purchase Funnel Progression |
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Strategic Imperatives | Frictionless Customer Journey |
Business Impact | Med Impact = >$100K |