By switching our Smart Bed Subcategories from Series to Sizes we can garner greater SEO value and in turn increase traffic
Opportunity / Problem
How can we leverage better terminology in our Global Nav to garner greater SEO Value? |
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Performance Goals & Measurements
Increase in traffic Increase in SBLP and PDP visits |
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Strategic Imperatives | Frictionless Customer Journey |
Business Impact | Med Impact = >$100K |