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SN Digital Ideas Portal
Status Already exists
Created by Jim Hart
Created on Sep 27, 2022

Global Navigation - MLP - Size Subcategories

By switching our Smart Bed Subcategories from Series to Sizes we can garner greater SEO value and in turn increase traffic

Opportunity / Problem

How can we leverage better terminology in our Global Nav to garner greater SEO Value?

Performance Goals & Measurements

Increase in traffic

Increase in SBLP and PDP visits

Strategic Imperatives Frictionless Customer Journey
Business Impact Med Impact = >$100K
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