SN Digital Ideas Portal
Similar to the example below from Adidas, I believe we can drive more people to sign up & sign in to their accounts when they navigate to the website if we provide them with a visual cue.
Secondly, this could help us continue to enrich our CDP data by having more information around each individual who signs in/up.
| If date provided, please include any activations/initiatives/milestones associated with launch | N/A |
|
Opportunity / Problem
How can we get more people to sign-up to help then see the deals that are unique to InnerCircle, as well as help others sign up as Insiders |
|
|
Performance Goals & Measurements
We could look at increases in sign-up (pre/post or 50/50) We could look at average sign-ins and see if we have greater usage of Innercircle rewards for the given time period |
|
| Strategic Imperatives | Flagship Brand Experience |
| Business Impact | Low Impact = <$100K |