SN Digital Ideas Portal
Depending on the Traffic Source, can we develop different messaging/emphasis different elements of our brand dependent on if the traffic source is considered Engagement, Consideration, or Conversion
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Opportunity / Problem
Can we provide a more tailored experience for different traffic source intent levels to get consumers to engage deeper into the funnel? |
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Performance Goals & Measurements
Primary: Engagement Metrics Secondary: Funnel Progression |
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| Business Impact | High Impact = >$1M |
| Development Required | No |
| UX Required | No |